Dork Tower | This is a great example of prosumerism. Also, I’ve never been a fan of either show. But I LOVE John Kovalic.
See on www.dorktower.com
Earlier this year, I was exposed to Seth Priebatsch via assigned reading/viewing for my Immersive Media & Mobile Advocacy class at Fielding. His TED Talk got me thinking; how is my life like a game? How could it be? As a gamer, are there ways to take what I know of my gaming motivations and use them as motivations for success in the real world? Can that work for motivating others around me? The contemplation is really endless; considering types of games and how they can be implemented into real life, what type of gamer you are and why, and how realistic would it be to implement gaming elements into you real life routine? I could go on and on.
So it shouldn’t have surprised me to see an article about a prison using gaming elements as reinforcement for desired behaviors. Scoop.it, how you know what I’m craving to read. I was also, surprised (again… shouldn’t have been) to see that it was written by Seth. He describes a prison (Louisiana State Pen) using various rewards (e.g., an annual rodeo, pet ownership, the opportunity to hold a job, etc.) as reinforcement for desired behavior. Some of the rewards require years of work and appropriate behavior to earn. Seth describes the reasons the game works: pride and meaning. He notes that the rewards (particularly the rodeo) means freedom, accomplishment, and notoriety. He also explains that these accomplishments are similar to levels in a game. Sometimes, we play games just to say we got to that unreachable level, or to see what came after reaching the top. The same elements can be applied to real life situations if we consider “gamification” fully and take its potential and power seriously.
Priebatsch, S. (2012, August). Gaming reality. Retrieved from: http://www.cnn.com/interactive/2012/08/tech/gaming.series/prison.html
Smith and Wollan (2011) discuss barriers to using online social media for customer feedback. The need for instantaneous response to feedback is a grave one. Work of mouth is the most effective form of advertising. As such, it also has a large effect on negative feedback. This is called aggressive consumer activism (Smith & Wollan, 2011). By immediately addressing concerns and comments, companies can effectively minimize the damage done by this negative feedback. Of course, it isn’t possible to deal with every single piece of information/feedback/criticism given by customers. This is challenge number two. Companies must have a fluid and well constructed way to deal with customer input. This is a challenge in and of itself. There are a variety of media at the customers’ disposal for feedback. It all has to be monitored, data input and checked against the company’s goals and measurement standards. And, even if they did have a program for dealing with customer data, no one can please everyone all the time. What one customer likes the other may not; even within the same target audience. For that matter, there may be a significant difference between what the customer who expresses himself thinks/wants/feels, and the customer who doesn’t express himself, but whose opinion matters all the same.
Smith and Wollan (2011) also offer suggestions as to the way around some of these barriers. By partnering with influential users of social media, companies can target audiences within a certain area of their market. Organizations can allow existing networks to work for them. Influential social media users have the ability to harness their credibility with followers and friends in a persuasive manner. By obtaining the support of these influential few, companies are able to zero in on their target audience, monitor feedback in a more concentrated way (e.g., monitor the youtube comments of their video blogger who is followed by zillions), and immediately respond to that feedback.
It is my opinion that we all have trusted sites, bloggers, and critics who we find closely represent our personal opinions. By accessing those key people, marketers can reach a larger group of customers. I know that I personally read very specific websites for game reviews. If they don’t like the game, I won’t buy them.
When I worked for one of these review sites, marketers gave free copies of games to me, asking me to write a review. By giving me a free copy, they were getting their foot in the door, and I was more likely to enjoy the game, as I had a good taste in my mouth about the company gifting it to me. My favorite example of that was when I was given a keyboard to review. My review was so positive and reached so many people, that the company gave me the $130.00 keyboard as a gift. I STILL rave about it. A good example of reaching one to affect the masses (also, I LOVE THIS KEYBOARD!)
This is the portion of the show where we contemplate what our dream social technology would do. I’m not great at dreaming big (the hazard of being a realist). I am, however, great at explaining why I like what I like; we start there.
First and foremost, my favorite social media is Google; all of it. The reason being that there are so many ways to connect, types of uses, and useful media all under one roof. That being said, Google doesn’t work under one application (at least on my phone), so moving from one to the other can be challenging. Google, as a company, seems to be mindful of ways in which the internet COULD be used better, rather than just coming up with more options for current use (although Google+ did kinda do that).
I love Skype because it allows me to see and hear friends who are far away (same reason I enjoy Google Hangouts). I like Twitter because it allows me to connect with people I don’t otherwise know via networking and like-minded communities. Most of my new friends come from Twitter. Twitter, for the record, is also where my secret venting account is. Control over who sees you ginger rage is good. Facebook allows me to keep contact with friends from long ago, keep up on current events (because that’s where they get posted… sadly), and keep in (distant) touch with family that is, well… family. StumbleUpon and Pinterest allow me to explore sites and places on the interwebs that I would likely never find on my own, as well as connect with people who are like minded. Foursquare feeds my competitive side while I’m out doing chores I would be doing otherwise, helps me connect with people in my community who frequent similar places, and gives great access to great tips and discounts. I love texting because it allows me to have instant access to my friends and let’s me word things deliberately. Email gives me a similar outlet, but I tend to use it more formally, and typically when I don’t need an immediate response. I love Pandora because it let’s me discover new music for when I’m studying or gaming, as well as let’s me customize a playlist of music I don’t necessarily own. Dropbox allows me to share things that I don’t want everyone else to see. Gaming let’s me socialize, achieve, and escape. And I love the skills I develop from gaming as well. Finally, WordPress, of course, gives me a place to share my passion, as nerdy as they tend to be. 😉
So, now that I’ve nearly exhausted my list of social technologies I love already, what can be better? Having them all in one place. While the cell phone is nearly that (and allows for immediate and mobile access to boot), I’m talking about an all in one, open source (Apple and Microsoft give me a headache with their exclusivity and partnering), simply designed but fully customizable, social technology that allows for all of my contacts, venting, exploring, connecting, sharing, etc.
Oh… and here’s the kicker; the reason it’s a dream: I want it to be ad free. No sponsors begging me to allow them to control all of my doohickies… none of that. I know it’s a lot to ask. But this is MY dream, right?
OOH! And since we ARE dreaming… I want it all to be in an AR contact lens that allows me to drive and still wear my vision correcting lenses. 🙂
Finally, some positive research about the virtual world we all love so much. Games can make us happy? Who would have thought… OH wait. WE would have. 😉
In his breakthrough research, Dr. Jon Cabiria (2008) studies the potential positive effects of virtual communities on marginalized groups (in this case LGBT). He hypothesizes that positive identity verification is transferable from the virtual game Second Life to real life. In other words, people who feel comfortable being themselves in Second Life are able to feel more comfortable in real life.
Using questionnaires and interviews, Cabiria first established a baseline for each individual’s offline identity (i.e., how they typically acted and felt offline). His goal for this portion of the study was to see if there was a significant difference in behavior from previous research done in LGBT studies. The participants relayed the same themes as in previous research: “loneliness, isolation, depression, low self-esteem, withdrawal, lack of authenticity, and lack of useful information (p.7).” He goes on to say:
Specifically, these expected results dealt with developmental obstruction,
negative psychological affect of being in the closet, the power of hetero-normative forces, and
compartmentalization, to name a few (p.7).
He then asked the same questions of the Second Life self. This time the purpose was to see if there were any differences between the online and offline selves. What he found was:
… seven main themes emerged from the data, namely belongingness, connectedness, improved well-being, higher self-esteem, optimism, sense of authenticity, and evidence of transferable positive benefits (p. 8).
So what does this mean?
Well, it means that people who are afraid to be themselves because they’re marginalized, because social norms tell them they’re not ‘right’ or ‘good enough’… they have an outlet for true self-expression; a place to be themselves, and be accepted for who they are. People can try on identities in a safe, anonymous way and when they are ready to ‘come out’ (whether LGBT, gamer, math geek, dyslexic, eccentric or otherwise) as who they really are, they are bolstered up by the knowledge that there are those out there who are like them and who accept them unconditionally. It means there is a way for fears, challenges, self-esteem, withdrawal, anxiety, and any other number of scary feelings and emotions, to be overcome.
Permeability between virtual and real life… isn’t it exciting?
Cabiria, J. (2008). Virtual world and real world permeability: Transference of positive benefits for marginalized gay and lesbian populations. Journal of Virtual Worlds Research, 1(1), 1-13. Retrieved from: https://journals.tdl.org/jvwr/article/viewFile/284/238
Mobility means the ability to take something outside of it’s typical physical limitations. It means not having to adhere to a specific locale. But this doesn’t have to only refer to our ability to carry something with us, it can also mean the movement of metal property from one sociomental space to another. Messages may travel from one person to the next; this network of consumers (who are simultaneously producing content) becomes a very powerful, very intimidating thing (Shirky, 2009).But the fact that we can also carry physical connections to our networks means we are able to distribute our mental property at any time, to any one in the world.
Mobile technology can become a powerful tool. When we forget the latest and greatest features, and get back to the basic operations, remembering it’s very basic functions and putting them to work creatively is when we are empowered by them (Shirky, 2009). Indigenous people are using social media to communicate their struggles, pass on tradition, and overcome oppression (Wilson & Steward, 2008). People find it their personal mission to deploy social agendas via portable technologies (Chayko, 2008). Chayko observes that the ‘have nots’ are falling further behind as technology swiftly progresses. However, I would argue that the ‘haves’ are more aware, willing, and able to take part in supporting those agendas than ever before. That being said, the uses for these mobile technologies need not be so profound.
Cell phones may be used as tools for writing (Pertierra, 2005). Excellent examples of this are cellphone novels. Though most of it’s popularity comes from Japan, cellphone novels are a great way to create, distribute, and receive feedback on novels in microbursts. Those subscribing to a story can elect to read them on the internet, or have them sent via SMS text at varying intervals. This would be a great addition to the Whisperer’s Web portfolio. Being able to share the gossip that is created via SMS novels would allow for the gossip to spread, be immediately responded to, and allows for a whole different level of improvisation and socialmental connection to others in the group.
In my opinion, the really fantastic thing about portable media is the way it demolishes physical boundaries and pulls the world into a much smaller sphere. Connecting with people all over the world- listening to their plights, building foundations of trust based on universal truths, and greatly reducing the effects of prejudices- in order to accomplish anything the most creative person could dream up… it is something magical, motivating, and scary as hell.
Pertierra,R. (2005). Mobile phones, identity, and discursive intimacy. HumanTechnology, 1(1), 23-44. Retrieved from: http://www.humantechnology.jyu.fi
Shirky, C. (2009). How cellphones, Twitter, Facebook make history [Web video]. TED Talks. Retrieved from: http://www.youtube.com/watch?v=c_iN_QubRs0
As I consider the chapters for this week’s post- the paths of the waves of information contained in each, and how they are relevant to me- it occurs to me that these Chayko and Shayo et al. are discussing different sides of the same coin.
Chayko (2008) explains the parts of the whole. The individual phenomena that are a result of the post modern ‘information highway’ that is the current technological explosion. She discusses how post modern work and personal relationships may be similar to, or an advancement of, more traditional relationship development. She also presents reasons for these developments (e.g., how social media functionally support close emotional bonds in which physical spheres need never be the same). She is able to articulate how we process this new technology, and how it is able to work its way into our social norms. In other words, Chayko presents us with the ingredients to our virtual society 7-layer dip.
Shayo et al. (2007) may be described as the sum of its parts. In other words, explaining that we’re headed for a virtual society, where it comes from, where it is headed, what the challenges that come from it are, and what we can do with it. They have effectively zoomed out from Chayko’s perspective. Understanding that virtual societies need specific support and have specific roots, but facilitate a vast array of activities within work and social organizations and communities, allows us to help mediate these developments.
In my life, personally, I have experienced astounding changes in the way I approach school, relationships, and even work. Being able to attend Fielding is one example of how virtual organizations and communities work. Last semester I worked on a project with my friend Crystal. I met Crystal via classes at Fielding, we began skyping and building cognitive resonance. When the opportunity to begin a team project came up, we took it, having found that we get along very well, and even have complementary strengths. Using only virtual tools (e.g., Skype, Google docs, SMS, and Prezi), we were able to create a presentation that we were both very proud of. In previous posts, I’ve discussed my long distance relationship with my best friend. I successfully directed our court in the 3 Barons Renaissance Fair with the help of several types of media, thus creating a virtual community with which to share information, documents, immersive storytelling opportunities, and more.
Chayko (2008) recognizes that cyberspace is a place that we go to; not unlike the library, zoo, theatre, or school. We have learned- and continue to learn- to use a variety of media to achieve the desired results, to nearly every task we undertake. In my opinion, it is important to understand all sides of this coin; to comprehend the pieces, causes, results, and uses to the virtual society and sociomental spaces that are created by web 2.0 and all of it’s co-conspirators (i.e., mobile phones, applications, email, etc.) if for no other reason than the dissolution of borders and prejudices.