Though augmented reality (AR) is becoming more and more predominate in the gaming community, it isn’t likely to replace gaming as it stands now. Henry Jenkins (2008) notes that one of the most common fears of media based companies is the advent of new media. He reminds them that new media compliments- not replaces- existing media. This, I believe, is the same idea behind AR’s place in gaming. Still to this day, games built on 64 and even 8 bit graphics are very popular. Gamers tend to be motivated by the content of the game and less by the visual appeal (Yee, 2006). That being said, and in light of the fact that this is obviously a personal preference thing, immersion is absolutely a motivational factor for game play. However, the game has to be done right. Think of it in terms of The Lord of the Rings has to have a good plot, not just good computer graphics.
A good example of this is the Spider-Man AR app. There are levels/missions that can be unlocked and achievements to be had by going through a variety of activities. Some of these activities involve computers, and some involve going to stores to interact with merchandise; a brilliant way to create consumer loyalty, resonance, and solidify brand identity. Though this game appeals to a variety of motivational types in gaming, (including immersion and achievement), it doesn’t quite fulfill all of them. We’ve seen how a variety of gaming styles, platforms, and media can be- and often are- used simultaneously or thoughtfully chosen between. The Wii didn’t bring an end to controllers and neither did the Kinect. The PS2 didn’t cause every N64 to evaporate off the face of the earth. Similarly, there are still several reasons why someone would choose the XBox 360 game over the AR app; not the least of which is the desire for escapism. Let’s be honest, combining your world with a different world doesn’t exactly let you ESCAPE your world, does it?
Don’t get me wrong, being able to put a contact lens in my eye in order to apprehend the Second Life style bad guy who happens to be running through the super market as I go shopping doesn’t sound like a terrible addition to my sometimes mundane life. But history has told us that retro never goes out of style with gaming, and sometimes you need the click of the mouse, the mashing of the a, b, x, and y buttons, or the “strumming” of the fake guitar to wash away your IRL blues.